For cities & regions · Residents' Clash

Motivate residents to cycle – and understand how they move

Residents' Clash turns a city or region into an ongoing cycling challenge. Residents simply record their rides with Bikademy, and eligible rides count toward the local challenge automatically based on where they start.

Residents' Clash

Not only the strongest cyclists

The goal is to motivate commuters, families, recreational riders and everyday citizens to choose their bicycle more often.

Active mobility

Encourage residents to replace short car journeys with cycling.

Climate goals

Measure kilometres cycled and estimated CO₂ savings.

Public health and wellbeing

Motivate more everyday physical activity.

Resident engagement

An accessible city-wide activity with ongoing communication and rewards.

Mobility insights

Anonymised cycling activity shows where participating cyclists ride.

City communication

Positive sustainability stories backed by actual participation data.

355,000+ km

cycled by Bikademy riders so far

46,000+ kg

CO₂ saved compared with car travel

Included

What Bikademy provides

Dedicated Residents' Clash landing page

Localised campaign

Bikademy mobile app

Automatic eligible ride participation

Four cycling categories

Leaderboards

Monthly rewards

Communication materials

Participation and impact reports

Estimated CO₂ savings

Anonymised cycling maps

Additional Studies and special campaigns

For destinations

Explore a destination by bike with Studies

Studies turn a city, region or destination into an interactive cycling experience. Each Study contains selected locations called Exams. Instead of following a predefined route, visitors explore their own way, visit each Exam by bike and complete the Study.

Made for tourism boards, destinations, municipalities, cultural institutions, regional development organisations and sustainable tourism initiatives.

17

Studies

114

Exams

2

countries

Any order

no fixed route

Short-term campaigns

Special Challenges and Special Studies

Special Challenges

Limited-time cycling campaigns around European Mobility Week, Earth Day, city events, tourism campaigns, conferences and festivals.

Special Studies

A smaller set of locations to visit by bike during a defined period – promoting attractions, green areas, heritage, local businesses or event venues, with rewards from local partners.

Frequently asked questions

Can we customise the programme to our organisation?

Yes. Some organisations focus on tracking and rewarding individual cycling, others run friendly competitions between teams, offices or cities. We build the programme around your goals and provide a dedicated dashboard.

What results and data do we receive?

Depending on the programme you can follow the number of rides, kilometres cycled, active participants, cycling time, estimated CO₂ savings compared with car travel, rankings and anonymised geographic cycling activity.

Do participants need to be experienced cyclists?

No. Four daily distance categories mean commuters, casual riders and experienced cyclists all take part on fair terms. Bikademy motivates everyday cycling, not only sport cycling.

Can we run a short campaign instead of an ongoing programme?

Yes. Special Challenges and Special Studies are limited-time campaigns around events, sustainability weeks, conferences, destinations or brand activations. Bikademy manages the competition, categories, rankings and rewards.

How can the results support our sustainability reporting?

Participation, kilometres and estimated CO₂ savings can support ESG communication, sustainability reporting, employee wellbeing initiatives, mobility programmes and stakeholder engagement.

How do we get started?

Book a 20-minute call. Tell us whether you want to activate employees, residents, a destination or an event, and we will propose a programme and timeline.

Bring Residents' Clash to your city

Tell us what you want to activate – residents, a destination or an event – and we will propose a programme in a 20-minute call.