Bikademy at Tomorrow Mobility in Barcelona: Bringing Active Mobility Innovation to Europe’s Smart City Stage
In November, Bikademy had the opportunity to take part in the Tomorrow Mobility World Congress in Barcelona, one of Europe’s most influential gatherings for sustainable and smart mobility. The event brought together city leaders, innovators, mobility companies, and startups working on the future of urban transport, and we were proud to share our vision among them.
Tomorrow.Mobility is known for showcasing solutions that shape the cities of tomorrow. From electric mobility and data-driven transport systems to public policy and micromobility trends, the congress is a global meeting point for forward-thinking ideas. Being part of this ecosystem gave us a powerful platform to demonstrate how cycling, one of the simplest and most accessible forms of mobility, can be transformed through technology and gamification.
Presenting Bikademy’s Approach to Active Mobility
During the Tomorrow mobility congress, we introduced visitors to Bikademy’s two core pillars:
1. Studies – Cycling Tourism Reinvented
A gamified way for residents and tourists to explore cultural and natural heritage by bike through curated “Exams” mapped across destinations.
2. Challenges – Daily Cycling, Tracked and Rewarded
Our everyday mobility feature that encourages people to cycle more, tracks their rides, and measures environmental impact, such as saved CO₂.
But the spotlight was especially on our newest and fastest-growing solution for cities:
Highlighting the Residents’ Clash: ESG-Driven Active Mobility for Cities
One of the most talked-about features at Tomorrow Mobility was the Residents’ Clash, a tool designed for municipalities and regions aiming to increase cycling adoption and gather real impact data.
The Residents’ Clash helps cities:
- Motivate residents to cycle more through friendly competition
- Segment users by four daily cycling profiles (0–10 km, 10–20 km, 20–60 km, 60+ km)
- Track real metrics, including kilometers cycled, number of rides, and CO₂ saved
- Support ESG reporting with transparent and measurable data
- Raise awareness around sustainable mobility in a fun, digital, and scalable way
As European cities face rising climate goals, congestion challenges, and the need for healthier, more resilient communities, this feature resonated strongly with both public and private sector attendees.
Connecting With Cities, Innovators, and Mobility Leaders
Throughout the congress, we met with:
- City mobility departments
- Smart city representatives
- Micromobility and cycling advocates
- ESG-oriented companies
- European innovation networks
- Startup founders working on sustainable transport
These conversations opened new doors for collaborations on urban mobility pilots, ESG tracking, and community cycling engagement across Europe.
The energy at the event was a strong reminder that the shift toward active mobility is not only necessary, it’s already happening.
Why This Matters for Urban Mobility
Cycling remains one of the most effective ways to reduce emissions, improve public health, and create livable cities. Bikademy’s role is to amplify that effect by providing:
- A gamified app experience that encourages behavior change
- Real-time analytics that help governments make data-informed decisions
- Scalable digital tools for long-term mobility planning
- Community engagement models that go beyond infrastructure
As cities increasingly search for solutions that are affordable, measurable, and citizen-centered, Bikademy fills a crucial gap in the urban mobility ecosystem.
Moving Forward: What’s Next for Bikademy?
Tomorrow Mobility reaffirmed one thing:
Europe is ready for digital solutions that make cycling easier, more rewarding, and more impactful.
We left Barcelona inspired by the conversations, validated by the interest in our platform, and motivated to expand Active Mobility and ESG cycling engagement across even more cities.
The world keeps moving and so do we.
Stay tuned for new partnerships, new Studies, and new Challenges coming soon.
