Cycling Tourism in Poreč: Explore with Bikademy Studies

Poreč has everything a cycling tourism destination needs: an ancient old town, the Adriatic coast, green parks, picturesque villages and the rolling landscapes of inland Istria.

In summer 2026, Bikademy transformed these attractions into an interactive cycling tourism experience by opening the new Study Poreč Region and launching three shorter Special Studies.

Developed as part of the EU-supported FU-TOURISM project, the campaign demonstrates how digital technology, gamification and rewards can encourage visitors and residents to explore a destination by bicycle.

A new way to explore Poreč by bicycle

Bikademy Studies turn destinations into interactive cycling experiences.

Instead of creating a fixed cycling route, Bikademy presents cyclists with selected places called Exams. Participants decide how and when to reach each location, cycle there and check in through the Bikademy app.

This freedom is an important part of the experience. Every cyclist can explore according to their interests, available time, fitness level and preferred type of bicycle.

The destination becomes an open-air classroom and every ride becomes an opportunity to discover something new.

Study Poreč Region: six places, one cycling adventure

The new Study Poreč Region is a permanent Bikademy cycling tourism experience connecting six locations:

Višnjan Observatory
Poreč Old Town
Baredine Cave
Santa Marina Bay
Vrsar
Vižinada

Together, these Exams present the diversity of the Poreč region: from historic streets and Adriatic scenery to natural attractions and the Istrian countryside.

Cyclists choose their own way to reach each location and check in through the Bikademy app. After visiting and passing every Exam, they complete the entire Study and receive the available reward.

The experience encourages visitors to stay active, spend more time exploring and discover places beyond the destination’s best-known tourist areas.

Three Special Studies in Poreč

To introduce the concept and demonstrate how enjoyable destination exploration by bicycle can be, Bikademy also launched three Special Studies in the Poreč region.

A Special Study is a shorter, time-limited cycling experience based on a particular theme. It can highlight green spaces, coastal attractions, cultural heritage or different parts of a destination.

The three Special Studies created for the Poreč campaign offer cyclists different ways to experience the area while showing destinations how the format can support seasonal promotions and targeted tourism campaigns.

The Poreč Special Studies campaign runs until 10 August 2026.

Discover the available Special Studies and start exploring at bikademy.com/porec.

Study or Special Study: what is the difference?

Bikademy Feature	Study	Special Study
Availability	Permanent	Time-limited
Number of Exams	Usually six or seven	Usually three
Experience	Broader destination exploration	Short thematic experience
Best suited for	Long-term destination promotion	Seasonal campaigns and special events
Completion	Visit and check in at every Exam	Visit and check in at every Exam
Reward	Defined for each Study	Defined for each Study

Together, these two formats allow destinations to create a permanent cycling tourism product while also running shorter campaigns throughout the year.

Connecting rewards with the local destination

Rewards add another motivational layer to the Bikademy experience. However, the long-term idea is not only to reward cyclists, it is to make those rewards more connected to the destination they are exploring.

By localising rewards through partnerships with local businesses, attractions and tourism providers, destinations can encourage cyclists to discover local products, services and experiences.

Making active tourism more engaging

Cycling tourism is not only about creating and promoting cycling routes. People also need an engaging reason to start riding, visit new places and interact with the destination.

Bikademy adds this motivational layer through:

Selected points of interest
Mobile check-ins
Gamification
Freedom to choose how to reach each location
Completion rewards
Thematic and seasonal campaigns
Opportunities for partnerships with local businesses

For visitors, it creates a more active and personal way to discover Poreč. For destinations, it provides a digital tool connecting tourism, local heritage, physical activity and sustainable mobility.

Start exploring Poreč

Whether you are visiting Poreč, looking for an active way to explore Istria or simply want to experience the destination from a different perspective, Bikademy gives you another reason to get on your bicycle.

Download the Bikademy app, open Studies, choose Poreč and begin your cycling adventure.