Last couple of years Denmark is marked as cycling country. The most influential city is Copenhagen which is considered as the best cycling city in Europe, the World maybe.
Also, Denmark becomes recognized and in the Fashion World. And just that bond lead Hellen Russell, The Guardian magazine, to involve Lego company to mark start of the famous fashion event – Copenhagen Fashion Week.
What did Lego do?
Design Manager Tara Wike presented Danish hipster – with earphones, beard and wierd bike. Also, there are Danish hipster girls in theit usual outfit.
The important part is that bike isn’t only vehicle in Denmark, but cultural symbol and enters into the fashion World. And that is the reason that city bike manufacturers are growing.